Privacy Policy: A-lign Microscopes Limited

Introduction

A-lign Microscopes Limited is committed to protecting the personal information and privacy of users of our website.
This Privacy Policy outlines A-lign Microscopes Limited ("we", "our" or "the Company") practices with respect to information collected from users who access our website at www.alignmicroscopes.com ("Site") or otherwise share personal information with us (collectively: "Users").

Responsible authority within the meaning of data protection laws, in particular the General Data Protection Regulation (GDPR): Information Commissioners Office. 

User & Data Protection Rights

Every User is entitled to and may request the following: 
  1. The right to access - Receive confirmation as to whether or not personal information concerning you is being processed and access your stored personal information. You can request a copy of personal information you directly volunteer to us in a structured format. 
  2. The right to rectification - You have the right to request our Company corrects any information you believe is inaccurate and complete any information you believe is incomplete.
  3. The right to erasure - You have the right to request erasure of your personal data under certain conditions 
  4. The right to object to processing - You have the right to object to the processing of your personal information by us, under certain conditions
  5. The right to restrict processing - You have the right to request that our company restrict the processing of your personal information by us, under certain conditions
  6. Lodge a complaint with a supervisory authority.
However, please note that these rights are not absolute and may be subject to our own legitimate interests and regulatory requirements. If you wish to exercise any of the rights above or receive more information, please contact the Company using the details provided below.

Retention

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable opportunity. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. 

We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

What information do we collect?

Our Company collects the following two data types.

The first type of information is unidentified and non-identifiable information pertaining to a User(s), which may be made available or gathered via your use of the Site (“Non-personal Information”). We are not aware of the identity of a User from which the Non-personal Information was collected. Non-personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including certain software and hardware information (e.g. the type of browser and operating system your device uses, language preference, access time, etc.) in order to enhance the functionality of our Site. We may also collect information on your activity on the Site (e.g. pages viewed, online browsing, clicks, actions, etc.).

The second type of information Personal Information, which is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual. Such information includes:
  • Device Information: We collect Personal Information from your device. Such information includes geolocation data, IP address, unique identifiers (e.g. MAC address and UUID) and other information which relates to your activity through the Site.
  • Personal identification information (Name, email address, phone number, etc.)
  • Registration information: If you register with our Site you will be asked to provide us certain details such as: full name; email or physical address, and other information. 

How do we receive information about you?

You directly provide Our Company with most of the data we collect. We receive data and process data when you:
  • When you voluntarily provide us with your personal details in order to register on our Site or place an order for any of our products or services.
  • Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
  • When you use or access our Site in connection with your use of our services.
  • Use or view our website via your browser’s cookies.
  • Our Company may also receive your data indirectly from third party companies when our Company is acting on behalf of as their service agent or reseller.

How is the information used? With whom do we share the information?

We do not rent, sell or share Users’ information with third parties, except as described in this Privacy Policy.
We may use the information for the following:
  • Process your order and manage your account;
  • Communicating with you. Sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
  • To communicate with you and to keep you informed about our latest updates and services;
  • To serve you advertisements when you use our Site (see more under "Advertisements"); 
  • To market our websites and products (see more under "Marketing"); 
  • Email you with special offers on other products and services we think may be appropiate;
  • For statistical and analytical purposes, intended to improve the site;
In addition to the different uses listed above, we may transfer or disclose Personal Information to our affiliated companies and subcontractors.

We may also disclose information if we have good reason to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.

Cookies

We and our trusted partners use cookies and other technologies in our related services, including when you visit our Site or access our services. 

Cookies are small text files that a website assigns to your device while you are viewing a website. they are used to collect standard Internet log information and visitor behaviour information.  Cookies are helpful and can be used for various purposes. These purposes include allowing you to navigate between pages efficiently, enabling automatic activation of certain features, remembering your preferences and making the interaction between you and our Services quicker and easier. Cookies are also used to help make sure that the advertisements you see are relevant to you and your interests and to compile statistical data on your use of our Services. 

The Site uses the following types of cookies:

a. 'session cookies' , which are stored only temporarily during a browsing session in order to allow normal use of the system and are deleted from your device when the browser is closed; 

b. 'persistent cookies', which are read only by the Site, saved on your computer for a fixed period and are not deleted when the browser is closed. Such cookies are used where we need to know who you are for repeat visits, for example to allow us to store your preferences for the next sign-in; 

c. 'third-party cookies' , which are set by other online services who run content on the page you are viewing, for example by third-party analytics companies who monitor and analyse our web access.

Cookies do not contain any information that personally identifies you, but Personal Information that we store about you may be linked, by us, to the information stored in and obtained from cookies. You may remove the cookies by following the instructions of your device preferences; however, if you choose to disable cookies, some features of our Site may not operate properly and your online experience may be limited.

We use a tool which is based on the Snowplow Analytics technology to collect information about your use of the Site. The tool collects information such as how often users access the Site, which pages they visit when they do so, etc. The tool does not collect any Personal Information and is only used by our Site hosting and operating service provider to improve the Site and services.

Privacy policies of other websites
Our Company website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Use of script libraries (Google Web Fonts)

In order to present our contents correctly and make them graphically appealing across all browsers, we use script libraries and font libraries such as Google Web Fonts (https://www.google.com/webfonts) on this website. Google Web Fonts are transferred to your browser's cache to avoid multiple loading. If your browser does not support Google Web Fonts or does not allow access, content will be displayed in a default font. 
  • Calling script libraries or font libraries automatically triggers a connection to the library operator. In theory, it is possible – but currently also unclear whether and, if so, for what purposes – that operators of corresponding libraries collect data.

  • The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy.

Third-party collection of information

Our policy only addresses the use and disclosure of information we collect from you. To the extent you disclose your information to other parties or sites throughout the internet, different rules may apply to their use or disclosure of the information you disclose to them. Accordingly, we encourage you to read the terms and conditions and privacy policy of each third party that you choose to disclose information to. 

This Privacy Policy does not apply to the practices of companies that we do not own or control, nor to individuals whom we do not employ or manage, including any of the third parties which we may disclose information to as set out in this Privacy Policy. 

Safeguarding your information

We take great care in implementing and maintaining the security of the Site and your information. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorised access or abuse our Site, and we make no warranty, express, implied or otherwise, that we will prevent such access.

Marketing

We may use your Personal Information such as your name, email address, phone number, etc. for the purpose of providing you with promotional materials concerning our services which we believe may interest you. We do not use third-party subcontractors.

To respect your right to privacy, within such marketing materials we provide you with the means to opt out of receiving further marketing offers from us. If you unsubscribe, we will remove your email address or telephone number from our marketing distribution lists. 

Please note that even if you have unsubscribed from receiving marketing emails from us, we may send you other types of important email communications without offering you the opportunity to opt out of receiving them. These may include customer service announcements or administrative notices.

Corporate transaction

We may share information in the event of a corporate transaction (e.g. sale of a substantial part of our business, merger, consolidation or asset sale). In the event of the above, the transferee or acquiring company will assume the rights and obligations as described in this Privacy Policy.

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy.  Our Company keeps its privacy policy under regular review and places any updates on this web page.  Changes will be effective immediately upon display of the revised policy.  The last revision will be reflected in the ‘last updated’ section.  Your continued use of the platform, following notification of such amendments on our website constitutes your acknowledgment and consent of such amendments to the Privacy Policy and agreement to be bound by the terms of such amendments


How to contact us

If you have any general questions about the site or the information we collect about you and how we use it, or you would like to exercise one of your data protection rights, you can contact us by;

Email: support@a-lignmicroscopes.com
or 
write to us at;
Compton, Kings Road
Market Lavington
Wiltshire
SN10 4PZ

Policy last updated: 1st May 2020